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THE STORY BEHIND DRAGONFLY

Charlie
Southall
CEO & FOUNDER

Dragonfly's Charlie Southall 1
Dragonfly's Charlie Southall 2

Dragonfly

FOUNDED IN 2005HOW IT ALL STARTED

Dragonfly's Charlie Southall 3

2005: An impetuous 24 year old

prepared to make something happen.

2005: An impetuous 24
year old prepared to
make something
happen.

CHARLIE SOUTHALL

Charlie Southall is a director, cinematographer and CEO of Dragonfly. Over the past decade, his work has taken him to 32 countries and 6 continents. Charlie has managed accounts with Amazon, Google, Honda and Sony – as well as the British Government.

You could be forgiven for assuming Charlie is just another privately-schooled, family-funded ‘media type’, but this couldn’t be further from the truth. Charlie in fact comes from modest roots. No rich parents, no assistance, no handouts, no favours.

In 2005, Armed with nothing more than a Business Start-Up loan and unshakeable resolve, Charlie founded Dragonfly and he’s never looked back. “I just knew I could (and would) turn that money into a business.”

DRAGONFLY

CHARLIE ON ANIMATION

Why Dragonfly?

…a different type of creature

Dragonfly is the perfect name for a company which creates visuals. It couldn’t be a better fit. A dragonfly has highly evolved vision, their eyesight is so good, they can see into colour spectrums which we can not, and they can see 360 degrees. Best of all, dragonfly’s communicate with colour, which is exactly what our production company does.

A Dragonfly can change direction, without loosing speed – which is a great way to think if you are a creative Agency. 

CHARLIE ON ANIMATION

We are not like all of the other

production companies

We are a different kind of creature. If you’re after some generic, cookie-cutter video to blend into the crowd, we’re not the team for you.

Dragonfly's Charlie Southall 4

Nothing has to be bland

“How things look has always mattered to me. Even as a child, I cared about visuals a great deal.”

Anything but ordinary.

When I sleep, I often go immediately in to dream sleep. I don’t think think that’s completely normal.

Dragonfly's Charlie Southall 5
Dragonfly's Charlie Southall 6

IN CONVERSATION WITH
Charlie Southall

CREATIVELY COURAGEOUS

“I wanted to create a business which offers a genuinely valuable service. An uplifting change of pace from the tired format seen in the market”

“A perfectionist can’t offer a bad service – it would keep me awake at night. I tend to go in the other direction and apply huge effort into getting things right”

VIEW MORE CASE STUDIES

Case Study:

SONY PLAYSTATION

Charlie discusses an exciting Christmas campaign to promote the new Sony Playstation VR headset.

Talking specifically about the aesthetics of the commercial and how the Dragonfly team engineered a cinematic look,

Dragonfly's Charlie Southall 7
Dragonfly's Charlie Southall 8

“I spend a lot of time looking at things and knowing I can improve them. That ability sits at the centre of my business” 

Charlie Southall
DRAGONFLY’S CEO & FOUNDER

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