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Video Advertising Strategies

Video Advertising Strategies With a Focus

A targeted plan of action to make sure your video gets seen

You need to get your video production noticed, but it can be hard to compete in a world where hours and hours of video content is uploaded every minute. How do you ensure your video stands out from the crowds?

With our bespoke video advertising strategies you don’t have to worry about your video getting lost, we can take care of every last detail for you.

Video Advertising Strategy

You know that your video needs to get noticed, but it can be hard when there’s so much content uploaded every second of every day. How do you get your message out there? We’ll develop a bespoke video advertising strategy that will mean you won’t have to worry about your video being drowned out.

Advertising Strategy

With so much content being uploaded every day, it can be hard to get your message heard, we can help by planning a strategy that will really get you noticed.

Keeping our eyes on the prize

Compared to the traditional print advert, video advertising is relatively more expensive requiring a more measured approach to targeting. If you don’t know exactly who you’re targeting and how you’re going to do it before you begin, then you might as well not have made a video in the first place.

At Dragonfly we are constantly studying the trends in successful video marketing, watching video go viral and learning how people engage with online content; This means that when you come to us with your brand or your company’s goals, we’ve already done our homework and we can begin planning your winning media strategy.

Making it worth it

Video advertising can be a bit more expensive than putting a classified ad in your local paper, that’s why you need to make sure you do your research first and plan every last detail of your campaign before you begin. We keep on top of trends and variations in the video marketing world so we’re always in the prime position to help you get your video noticed.

Making it pay

Video advertising can be expensive, so make sure you have a plan of action before you start. We always have one eye on the world of video, so we know where your video will fit in best.

Understanding your audience

The most successful way of reaching your audience is to understand them, what their behaviours and tastes are, what they want, and how to give it to them.

We always do extensive market research to fully understand your industry, examining what your competitors are producing and the levels of audience interaction we can expect, and determining a plan of action to reach these people.

By closely considering the metrics that we use as keys to success, we’ll develop a bespoke video advertising plan specifically tailored for your audience and your goals, be it viewer interaction, increased brand awareness or sales conversions.

Targeted video advertising

When we’re coming up with a marketing plan we like to know exactly what our clients aims are, so we can create guidelines for achieving their goals, and work out how to measure our success. Giving you feedback on your current performance and suggesting ways of improving it with your video strategy is all part of our ongoing service.

Targeted video

We’ll help you reach your audience by studying what motivates them, and by making sure we’re out-performing your competition. Get in touch to find out what we’re capable of.

Taking you further

From our creative services, to our video production and our animation department, we’re a holistic production company that always looks at the bigger picture.

When it comes to producing videos for advertising, we like to understand just what kind of impact our clients are expecting to make. This means that we can focus our creative energies on producing the right kind of strategy to suit their needs.

Our job doesn’t end when we’ve come up with a plan though, we take you through the whole production and advertising process making sure we’re focusing on the four main areas:

Target Audience

Frequency of viewership and production

Predictive Learning

Cross-media Development

A tried and tested approach that lets us maximise our results, increase conversions, strengthen business and ultimately make you money.

Want to know more about what we can do for you? Don’t hesitate. Get in touch today and find out about how strategic video marketing can better your business.

Our Clients