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COSTS OF SERVICE

What does professional video production cost? Explore our full breakdown of pricing across every format we produce.

VIDEO PRODUCTION COSTS

This guide breaks down the costs of Dragonfly’s video production service across each format we produce, from corporate films and TV commercials to explainer videos and 3D animation. Understanding where cost comes from, and why, helps you budget accurately and commission with confidence.

KNOWLEDGE BASE

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HOW MUCH DOES A VIDEO COST?

The price of a video follows directly from what you need it to do. Rather than asking what a video costs, ask what you need to achieve and what that outcome is worth to your business. Budget from there, and a good production team will tell you exactly what is possible within it.

CREATE YOUR BUDGET

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PROMOTIONAL VIDEO COSTS

Promotional video production in the UK averages around £8,000. Straightforward product videos with minimal location requirements can come in closer to £5,000. Productions involving multiple locations, actors, and a full post production suite with grade and sound mix regularly reach £18,000 or more.

PROMO VIDEO COSTS

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CORPORATE VIDEO COSTS

Corporate video production rates in the UK typically range from £4,000 to £10,000 for a finished three minute film. Longer films with multiple interview setups, motion graphics, and colour grade can exceed £20,000. The variables that move costs most are shoot days, crew size, and post production complexity.

CORPORATE COSTS BREAKDOWN

AVERAGE VIDEO COSTS UK

Corporate videos from £5,000

Promotional videos from £8,000

Commercial videos from £40,000

Animation videos from £1,000 per minute.

AVERAGE COSTS

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TV ADVERT COSTS

A 30-second TV advert in the UK typically costs between £20,000 and £100,000 to produce. The range reflects differences in media buying, on-screen talent, filming location, and the scale of post-production required.

ADVERTISING COSTS

VIDEO COSTS

ARTICLES >

Brand videos build recognition and trust with the right audience when produced well. The cost of a brand film varies based on whether you work with an in-house team or commission a professional production company. Entry level brand videos can start from around £1,200, while polished, multi location productions for national brands regularly exceed £20,000.

BRAND VIDEO COSTS

What does a branded video really cost to produce?

Read The Article

Planning is the single biggest lever on video production costs. Entrepreneur’s guide to professional video on a constrained budget shows how identifying your primary call to action early, and locking the brief before production begins, cuts expensive reshoots and post-production revisions. Creative thinking about locations, talent, and shoot scheduling can reduce day-rate spend without affecting the finished quality viewers actually see.

BUDGETING FOR VIDEO

How to get the most from your video budget without cutting the wrong corners.

Read The Article

According to Grand View Research, the global virtual production market is forecast to reach USD 6.78 billion. The growing adoption of high-definition virtual environments across media and entertainment is the primary driver behind this sustained investment growth, which in turn affects production costs and supplier capacity across the industry.

VIDEO MARKET GROWTH

Video Production Market Forecast to Reach $6.78 Billion

Read Our Articles

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ANIMATED VIDEO COSTS

Animated video production costs depend on the chosen style and the length of the finished film. Prices range from a few hundred pounds for simple motion graphics to several thousand per minute for frame-by-frame character animation.

ANIMATION COSTS

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2D ANIMATION COSTS

2D animation costs vary widely depending on frame rate, character complexity, and the number of scenes. Simple motion graphics start at around £1,000 per minute. Character-driven 2D animation with detailed backgrounds and lip-sync can reach £15,000 per minute at broadcast quality.

2D ANIMATION COSTS

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3D ANIMATION COSTS

Basic 3D animations typically start at around £2,000 per finished minute, with fully detailed product visualisations and environments sitting considerably higher.

3D ANIMATION COSTS

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EXPLAINER VIDEO COSTS

Explainer video costs depend on factors including animation style, finished length, and the level of detail in each scene. A one minute explainer with basic motion graphics typically starts around £1,500. A longer film with bespoke character animation and voiceover can reach £7,000 or more.

EXPLAINER VIDEO COSTS

VIDEO COSTS

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