The two-minute explainer ruled corporate commissioning for years. It made sense when most video lived on a website's product page…
Charlie Southall4th November 2026
Most brands commission 3D motion graphics because they look impressive. That is not the worst reason, but it is rarely…
Charlie Southall30th October 2026
Most explainer video projects that go over budget or over deadline share one cause, the brief arrived vague and nobody…
Charlie Southall26th October 2026
Motion graphics are everywhere. 3D is having its moment. And yet some of the most recalled brand films of the…
Charlie Southall22nd October 2026
A brief that lists seventeen objectives. A budget chosen before anyone has thought about the format. A deadline set without…
Charlie Southall22nd October 2026
Printed leaflets sit unread in waiting rooms. Phone lines back up with calls from patients who simply want to know…
Charlie Southall11th September 2026
The format question comes up on almost every brief. Animation looks polished, scales well, and ages gracefully. But certain messages…
Charlie Southall11th September 2026
Publishing a video is the easy part. Getting it in front of people who are actively searching for what it…
Charlie Southall8th September 2026
A brand comes in with a strong product, a decent budget, and a list of things they want the video…
Charlie Southall8th September 2026
