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FAQ

Frequently asked questions

We often find our clients have similar questions, so we’ve attempted to address them below. If you still have something you want to ask us just get in touch!

Am I expected to know exactly what I want?

No, not at all. We understand that sometimes the need for a video is clear, however exact content of the video and its style are not clear at all. We recognise this and it is completely normal. We have systems and processes in place to help us understand you, your audience and what you need to say. Then together with our creative team, you will be invited to explore different options for your video. It is all part of the pre-production planning and we never rush this important idea development stage.

We understand that corporate videos exist to carry a message and we believe the most beautiful video is a complete failure if it doesn’t achieve its objective. We promise to give your project the time it requires to develop into video product which genuinely turns heads.

How long will the process take?

This really depends on your project. A promotional Video production can take just a single day to produce. In the past Dragonfly have deployed a production team to location in the morning, edited their footage in the afternoon and delivered the finished film to the client by the evening.

Bigger projects take more time but aren’t necessarily more complicated. Pre-production is always the most important part of a production and be the most time-consuming element.

Dragonfly always look for the most efficient way of producing the best-quality film for our clients.

How much does a video cost?

It is very difficult to give a guide price to produce video, as there are so many variables to be able to give an accurate estimate. However, we typically tell people that corporate video services will cost approximately £1000 per minute of finished film.

Better technology, lower prices

Corporate video production has become significantly cheaper in recent years, as improving technology enables faster, simpler video production.

Unfortunately some video producers are not passing these savings on to their customers and continue to hold prices artificially high. Generally speaking, you should expect to pay less for video services than you would have five years ago.

The difference with Dragonfly Productions

Dragonfly offer high-quality corporate videos produced by our talented people with broadcast experience. Our prices are reasonable because they’re based on our actual costs.

We have dedicated an entire page to video production costs which can be found here.

Can you arrange voice talent?

Yes we can! Almost every video we produce requires a guiding voice and we work with many different voice artists. We have our own in house voice talent database which our clients able to search.

A voiceover is terribly important and the choice of voice artist can make or break a production. We established a searchable database of talent to enable our clients to hear a good range of options and to have the freedom to choose the voice they believe fits best with their brand.

 

How can we know the video will achieve objectives?

Dragonfly works very hard during the pre-production planning stages, to properly understand the objectives of the project. We understand that a vide has a job to do and it must communicate clearly. It’s not all about the bells and whistles and it is more important than ever that a video does its job correctly.

With this in mind, Dragonfly spend a healthy amount of time developing a video concept from the outset. Necessary research is undertaken, audience is considered and understood, your competitors video presentations are carefully studied and  your brand guidelines are digested.

Everything is taken into account to ensure the style of video we produce for you is the as effective as it can be.

In some cases we trial videos on a selected audience, who are invited to comment on a video product before it is published. This allows any additional editing to be undertaken prior to the release of the video, ensuring key messages are loud and clear.

Is it possible to update the video in the future?

This is quite common and we always ensure a project is constructed in a way which ensures it is easy to update at a future date.

Our digital video production workflow enables us to chop, change and adapt a video, no matter how much time has passed. We promise to keep editable project files for your project and you can have copies of these too.

What happens to unused footage?

The footage always belongs to you. You are its rightful owner and once a project comes to a close, we will pass all of the used and unused footage to you on an external hard drive. All that we ask is that you cover the cost of the drive or supply one yourself.

There is always what we call ‘spill over’ when filming, which is footage which remains unused. Because of this, be mindful that you will quite possibly have enough raw video footage to produce other different videos, which can be edited together from the rushes.

The footage always belongs to you. You are its rightful owner and once a project comes to a close, we will pass all of the used and unused footage to you on an external hard drive. All that we ask is that you cover the cost of the drive or supply one yourself.

There is always what we call ‘spill over’ when filming, which is footage which remains unused. Because of this, be mindful that you will quite possibly have enough raw video footage to produce other different videos, which can be edited together from the rushes.

Is an animated video more costly?

Not at all. Animation is becoming far more assessable and cost effective and now makes up about 70% of our video business. It can take time to produce quality animation, however the same can be said for live action filming. It pretty much balances out, because animated videos do not require locations, actors or camera equipment.

Very simple animated videos are extremely cost effective and can be produced on a shoestring. In staying that though, animation can also be complex and costly. It all depends on the type of animation which you require and the budget you have available.

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