Your video production questions,
answered.

DRAGONFLY FAQ 01

Question No. ONE

Am I expected to 
know exactly what 
I want?
Am I 
expected to 
know 
exactly what 
I want?
No, not at all. We understand that sometimes the need 
for a video is clear, however the exact content of the video 
and its style are not clear at all. We recognise this and it 
is completely normal. We have systems and processes 
in place to help us understand you, your audience and 
what you need to say. Then together with our creative 
team, you will be invited to explore different options for 
your video. It is all part of the pre-production planning 
and we never rush this important idea development 
stage. We understand that corporate videos exist to 
carry a message and we believe the most beautiful 
video is a complete failure if it doesn’t achieve its 
objective. We promise to give your project the time it 
requires to develop into video product which genuinely 
turns heads.
FAQ 2
01
02

Question No.
TWO

DRAGONFLY FAQ 02

Question No.
TWO

FAQ 3
How long will the video production
process take?
How long will
the video production
 processtake?
This really depends on your project. A promotional Video production can take just a single day to 
produce. In the past Dragonfly have deployed a production team to location in the morning, edited 
their footage in the afternoon and delivered the finished film to the client by the evening.Bigger 
projects take more time but aren’t necessarily more complicated. Pre-production is always the 
most important part of a production and be the most time-consuming element.Dragonfly always 
look for the most efficient way of producing the best-quality film for our clients.

DRAGONFLY FAQ 03

Question No. THREE

How much does a 
video cost?
How much
does a 
video cost?

It is very difficult to give a guide price to produce video, as there are so many variables to be able to give an accurate estimate. However, we typically tell people that corporate video services will cost approximately £1000 per minute of finished film.Better technology, lower prices. Corporate video production has become significantly cheaper in recent years, as improving technology enables faster, simpler video production.

Unfortunately some video producers are not passing these savings on to their customers and continue to hold prices artificially high. Our prices are reasonable because they’re based on our actual costs.

03
04

Question No.
FOUR

Video Production Details

DRAGONFLY FAQ 04

Question No.
FOUR

Can you arrange
voice talent?
Yes we can! Almost every video we produce requires a guiding voice and we work with 
many different voice artists. We have our own in house voice talent database which our 
clients able to search. A voiceover is terribly important and the choice of voice artist can 
make or break a production. 

We established a searchable database of talent to enable our clients to hear a good range of 
options and to have the freedom to choose the voice they believe fits best with their brand.
FAQ 5
FAQ 5
Can you
arrange
voice
talent?
Yes we can! Almost every video we produce requires a guiding voice and we work with 
many different voice artists. We have our own in house voice talent database which our 
clients able to search. A voiceover is terribly important and the choice of voice artist can 
make or break a production. 

We established a searchable database of talent to enable our clients to hear a good range of 
options and to have the freedom to choose the voice they believe fits best with their brand.

DRAGONFLY FAQ 05

Question No. FIVE

FAQ 7
05
How do we know the
video will achieve it's
objectives?
How do we
know the
video will 
achieve it's
objectives?
Dragonfly works very hard during the pre-production planning 
stages, to properly understand the objectives of the project. We 
understand that a vide has a job to do and it must communicate 
clearly. It’s not all about the bells and whistles and it is more 
important than ever that a video does its job correctly. With this 
in mind, Dragonfly spend a healthy amount of time developing a 
video concept from the outset. Necessary research is 
undertaken, audience is considered and understood, your 
competitors video presentations are carefully studied and your 
brand guidelines are digested.Everything is taken into account to 
ensure the style of video we produce for you is the as effective 
as it can be.In some cases we trial videos on a selected 
audience, who are invited to comment on a video product 
before it is published. This allows any additional editing to be 
undertaken prior to the release of the video, ensuring key 
messages are loud and clear.
06

Question No.
SIX

Looking Forwards

DRAGONFLY FAQ 06

Question No.
SIX

FAQ 10
Is it possible to update
the video in the
future?
Is it possible
to update the
video in the
future?
This is quite common and we always ensure a project is constructed in a way which ensures 
it is easy to update at a future date. 

Our digital video production workflow enables us to chop, change and adapt a video, no 
matter how much time has passed. We promise to keep editable project files for your 
project and you can have copies of these too.
This is quite common and we always
ensure a project is constructed in a way
which ensures it is easy to update at a
future date. 

Our digital video production workflow
enables us to chop, change and adapt a
video, no matter how much time has
passed. We promise to keep editable
project files for your project and you can
have copies of these too.

DRAGONFLY FAQ 07

Question No. Seven

What happens to 
unused footage?
What
happens to
unused
footage?
The footage always belongs to you. You are its rightful owner and once 
a project comes to a close, we will pass all of the used and unused 
footage to you on an external hard drive. All that we ask is that you 
cover the cost of the drive or supply one yourself.There is always what 
we call ‘spill over’ when filming, which is footage which remains 
unused. Because of this, be mindful that you will quite possibly have 
enough raw video footage to produce other different videos, which can 
be edited together from the rushes.
The footage always belongs to you.
You are its rightful owner and once a 
project comes to a close, we will pass 
all of the used and unused footage to 
you on an external hard drive. All that 
we ask is that you cover the cost of 
the drive or supply one yourself.There 
is always what we call ‘spill over’ 
when filming, which is footage which 
remains unused. Because of this, be 
mindful that you will quite possibly 
have enough raw video footage to 
produce other different videos, which 
can be edited together from the 
rushes.
07
08

Question No.
EIGHT

DRAGONFLY FAQ 08

Question No.
EIGHT

Is an animated video 
more costly?
Not at all. Animation is becoming far more accessible and cost effective and now makes up 
about 70% of our video business. It can take time to produce quality animation, however the 
same can be said for live action filming. 

It pretty much balances out, because animated videos do not require locations, actors or 
camera equipment.Very simple animated videos are extremely cost effective and can be 
produced on a shoestring. In staying that though, animation can also be complex and costly. 
It all depends on the type of animation which you require and the budget you have 
available.
FAQ 12
FAQ 12
Is an animated video 
more costly?
Is an 
animated
video more 
costly?
Not at all. Animation is becoming far more accessible and cost effective and now makes up 
about 70% of our video business. It can take time to produce quality animation, however the 
same can be said for live action filming. 

It pretty much balances out, because animated videos do not require locations, actors or 
camera equipment.Very simple animated videos are extremely cost effective and can be 
produced on a shoestring. In staying that though, animation can also be complex and costly. 
It all depends on the type of animation which you require and the budget you have 
available.
Not at all. Animation is becoming far more 
assessable and cost effective and now 
makes up about 70% of our video 
business. It can take time to produce 
quality animation, however the same can 
be said for live action filming. 

It pretty much balances out, because 
animated videos do not require locations, 
actors or camera equipment.Very simple 
animated videos are extremely cost 
effective and can be produced on a 
shoestring. In staying that though, 
animation can also be complex and costly. 
It all depends on the type of animation 
which you require and the budget you 
have available.
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