# Explainer Video Service Source: https://www.dragonfly.co.uk/video-services/explainer-videos/ Published: 2023-08-08 Updated: 2026-09-11 > 87% of customers say they are more likely to buy after watching an explainer video about a product or service. ## EXPLAINER VIDEO PRODUCTION Immersive explainer videos that command attention. GET A QUOTE ## EXPLAINER VIDEO SERVICES Animated Explainer Video Production Dragonfly specialises in animated explainer video production. Every video starts with a precise script, moves through storyboard approval, and finishes with animation built to perform across web, social, and broadcast. The result is explainer content that communicates clearly and stays with the audience. [ANIMATED VIDEO](https://www.dragonfly.co.uk/video-services/animated-video-production/) ### SHORT ANIMATED EXPLAINERS Thirty seconds done right can outperform a two minute video. Dragonfly's short animated explainers are built to cut through and leave a clear impression. [ANIMATION STYLES](https://www.dragonfly.co.uk/video-services/animated-video-production/animated-video-styles/) ### ANIMATED EXPLAINER VIDEO SERVICES Dragonfly's animation team brings together senior animators and experienced scriptwriters who produce explainer videos built to perform, not just to look good. [ANIMATION PORTFOLIO](https://www.dragonfly.co.uk/case-studies/) ### SOCIAL MEDIA EXPLAINER VIDEOS Short, sharp explainer videos built for social platforms work around the clock on your behalf. The right format on the right channel turns passive scrollers into active prospects. [SOCIAL MEDIA EXPLAINERS](https://www.dragonfly.co.uk/video-services/social-media-videos/) Explainer Video Production ### INCREASE YOUR REACH Work with Dragonfly to build your presence on YouTube and reach audiences worldwide. Compelling explainer video content gives your brand the best chance of organic discovery. [YOUTUBE VIDEOS](https://www.dragonfly.co.uk/video-services/youtube-video-service/) ### VIDEO MARKETING Stand out in Google video search. A well-optimised explainer video drives qualified traffic and builds lasting brand recognition. [TESTIMONIALS](https://www.dragonfly.co.uk/client-testimonials/) ## EXPLAINER VIDEOS KEY FACTS Explainer Video Company - 85% of customers say they are more likely to buy after watching an explainer video about a product or service. - Online video consumption has roughly doubled over the past five years, and audience appetite keeps growing. - 85% of viewers say they are more likely to purchase after watching an explainer video about a product or service. - A professionally produced explainer video increases product and brand awareness by up to 87%. [VIDEO SERVICES](https://www.dragonfly.co.uk/video-services/) ### CHARACTER ANIMATION Animated characters give explainer videos genuine personality. Dragonfly creates mascots, branded figures, and expressive characters that tell your story and stay in the memory. [CHARACTER ANIMATION](https://www.dragonfly.co.uk/video-services/animated-video-production/character-animation/) ### PRODUCT EXPLAINERS Brands including Microsoft, L'Oréal, and Nestlé have trusted Dragonfly to produce product explainer videos spanning immersive 3D models and detailed product renders. [PRODUCT EXPLAINERS](https://www.dragonfly.co.uk/video-services/animated-video-production/product-animation/) ### 2D ANIMATION EXPLAINER VIDEO Our 2D animated explainer videos use clean lines and bold colour to communicate clearly, delivering strong visual impact even on a modest production budget. [2D ANIMATION](https://www.dragonfly.co.uk/video-services/animated-video-production/2d-animated-video-services/) ### 3D ANIMATION Creative 3D artistry transforms explainer videos into captivating visual journeys, seamlessly illustrating complex concepts. [3D PRODUCTION](https://www.dragonfly.co.uk/video-services/animated-video-production/3d-production/) ### VIDEO PRODUCTION COSTS Explainer video production does not need to be expensive. Dragonfly operates a transparent pricing model so you can plan your campaign and stay firmly on budget. [EXPLAINER VIDEO COSTS](https://www.dragonfly.co.uk/faq/how-much-does-a-corporate-video-cost/) hand drawn explainer video example ### HAND DRAWN ANIMATION Hand drawn animation gives explainer videos a distinctive, human quality that audiences respond to. It signals craft, individuality, and genuine creative effort. [HAND DRAWN ANIMATION](https://www.dragonfly.co.uk/video-services/animated-video-production/hand-drawn-animation/) ### WHITEBOARD ANIMATED EXPLAINERS Whiteboard animated explainer videos deliver complex ideas simply and cost-effectively, making them a dependable choice for technical and corporate briefs. [WHITEBOARD ANIMATION](https://www.dragonfly.co.uk/video-services/animated-video-production/whiteboard-animation/) EXPLAINER VIDEO [RECENT NEWS >](https://www.dragonfly.co.uk/knowledge-base/) [EXPLAINER VIDEO ARTICLES >](https://www.dragonfly.co.uk/knowledge-base/) Item A viewer decides whether to keep watching within the first three seconds. Explainer videos that open on a sharp problem, back it with clear visuals, and close with a direct call to action consistently outperform every other short-form format. ### WHAT MAKES AN EXPLAINER VIDEO WORK Read the science behind explainer videos and why they are such a powerful marketing tool. [EXPLAINERS EXPLAINED](https://www.entrepreneur.com/growing-a-business/how-explainer-videos-can-help-you-stand-out/450586) Item Short-form video that explains a product clearly and quickly is one of the most effective conversion tools available. A well-scripted explainer video plan starts with a tight brief, moves through rich visuals, and opens with a hook that earns the next 60 seconds of attention. ### HOW EXPLAINER VIDEOS GRAB ATTENTION An explainer video can live on your website for a long time. Maximise it's potential and longevity. [EFFECTIVE EXPLAINERS](https://neilpatel.com/blog/creating-a-explainer-video/) Item Omnichannel marketing demands content that works across every touchpoint. Explainer videos sit at the centre of that strategy, giving audiences a clear, memorable reason to act. Brands that build explainer video into their content mix report stronger engagement and higher conversion rates across paid, organic, and social channels. ### EXPLAINER VIDEO STRATEGY See how promotional explainer videos help solve problems. Get the message across. [USING EXPLAINER VIDEOS](https://www.inc.com/young-entrepreneur-council/the-future-of-explainer-videos-for-marketing-leveraging-interactive-personalized-content.html) MEET ONE OF OUR **ANIMATORS** animated explainer video production Dragonfly recruits the best animators, directors, and scriptwriters in the industry. Every project benefits from that depth of talent. [MEET THE TEAM](https://www.dragonfly.co.uk/video-production-agency/dragonfly-team/) EXPLAINERS [VIEW MORE CASE STUDIES >](https://www.dragonfly.co.uk/case-studies/) [CASE STUDIES >](https://www.dragonfly.co.uk/case-studies/) #### BMA An animation produced for the BMA to communicate to their members. Animated Explainer Video [VIEW THE CASE STUDY](https://www.dragonfly.co.uk/case-studies/bma/) #### DAILY MIRROR Slick motion design. This style of animation really catches attention! Explainer Video Production [VIEW THE CASE STUDY](https://www.dragonfly.co.uk/case-studies/fish4jobs/) #### NATURAL HISTORY A hand drawn animated explainer video, produced for a museum. Hand Drawn Animated Explainer Video [VIEW THE CASE STUDY](https://www.dragonfly.co.uk/case-studies/natural-history-museum/) #### IMPERIAL COLLEGE Animated videos promoting courses at Imperial College for students. Animated Explainer Videos [VIEW THE CASE STUDY](https://www.dragonfly.co.uk/case-studies/imperial-college/) DOWNLOAD OUR GUIDE TO #### [explainer video production](https://drive.google.com/file/d/13ltiLX4s4NflR1CeDxNhpFNP2vP5p_ub/view?usp=sharing) Client Click the edit button to add your testimonial. Client Click the edit button to add your testimonial. Client Client Client Client Client Client Client Client Client Client Client Client Client Client Client Client Client Client