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BRITISH TRANSPORT POLICE VIDEO OBJECTIVE

The British Transport Police approached Dragonfly to come up with a campaign to combat alcohol related antisocial behaviour on the transport network.Our objective was to
change behaviour.

British Transport Police Badge
The aftermath of the British Transport Police video by dragonfly
THE VIDEO CAMPAIGN
Script development from the screenwriters at Dragonfly. They worked with the British Transport Police to tell a story for their promotional video
THE SCRIPT

Our concept was called ‘The Aftermath’. We jump into the story part way through. We see a man in a train station toilet talking to himself in the mirror after something dramatic has happened.

We wanted to play with the emotion of regret. Our character can be seen coming to terms with something of their own making. Things are about to get serious.

BOOKING TALENT CASTING the right actor

Casting talent for this video campaign needed extra care. Our concept relied on dialogue and a good performance. Our actor was required to act alone, in front of a mirror and display a range of emotions including fear, anger and regret.

Casting actors polaroid images from BTP Promotional video produced by Dragonfly Video Production Company
Location shooting with Dragonfly - The train station for the
FILMING LOCATION

Choosing the right location for the shoot was important. We wanted the environment to mirror the mood of this video, so we selected a location which gave us full control.

Play Video

FINAL VIDEO

The finished video was exactly what our team had hoped for. The video had cinematic quality, an atmosphere and tension. You can watch the finished video using the play below.

The finished video was exactly what our team had hoped for. The video had cinematic quality, an atmosphere and tension.

FINAL VIDEO

BTS Behind The Scenes of the British Transport Police Promotional Video by Dragonfly Video Production Company
BEHIND THE SCENES FOOTAGE
Play Video

Response

Dragonfly developed a very clever campaign video for us on a limited budget. They managed the project so well and we would highly recommend their team to others.

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Dragonfly, a video production company in London.