Dragonfly were honoured to be asked to make a video to showcase Sharp Life Science’s new product; the aQdrop, a revolutionary “lab-on-a-chip” solution for blood diagnostics in the life science industrial and medical sectors. This product was at the very cutting edge of medical research – it was brand new – and there was nothing else quite like it.
It was so new in fact, that at the time of production, the machine hadn’t even been built yet.
This was no problem for us. We’ve got a team of skilled 3D animators who specialise in product modelling – so we made a photorealistic digital 3D model of the product in our software. But we didn’t stop there – we wanted to add some context to the product, so we recorded live action footage with an actor on location at a real science lab. We were then able to overlay animations on top of the live action footage to demonstrate the ideas that underpin Sharp’s work.