Sharp Life Science

Sharp Life Science are medical manufacturing company; their main focus is to deliver workflow automation solutions that revolutionise how life sciences research is carried out. They use their expertise in microelectronics and precision manufacturing to reimagine the modern laboratory, with the goal of providing a powerful solution to automate time-consuming tasks and empower researchers to tackle more complex scientific challenges.

Dragonfly were honoured to be asked to make a video to showcase Sharp Life Science’s new product; the aQdrop, a revolutionary “lab-on-a-chip” solution for blood diagnostics in the life science industrial and medical sectors. This product was at the very cutting edge of medical research – it was brand new – and there was nothing else quite like it.

It was so new in fact, that at the time of production, the machine hadn’t even been built yet.

This was no problem for us. We’ve got a team of skilled 3D animators who specialise in product modelling – so we made a photorealistic digital 3D model of the product in our software. But we didn’t stop there – we wanted to add some context to the product, so we recorded live action footage with an actor on location at a real science lab. We were then able to overlay animations on top of the live action footage to demonstrate the ideas that underpin Sharp’s work. 
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This product was at the cutting edge of medical research, so we wanted the atmosphere of the video to feel sleek and cutting edge. We achieved this look by overlaying futuristic imagery and text, put together by our team of designers, to enhance the feeling of an innovative, high-tech lab environment.
One of the many benefits of blending live action footage with animation is the ability to visually demonstrate ideas that are impossible to represent in real life. We were able to animate red blood cells rotating in a scientists hand, show annotations popping out of tablets and demonstrate key research findings through imagery.