Whoever your target market is, we know what makes them tick. If you want to really connect with your audience then you have to understand how they think. We can show you how to do this, we can even help you identify exactly who your audience is (or should be) and what your video should be doing to engage with them in the most effective way. We’ll even look into your competitors and how effective their videos are too so we can make sure we’re positioning you ahead of the game, that’s just how we work.
Our goal is to help you achieve yours – that means we work alongside you all the way so you know where the project’s heading, and we know what you’re thinking. After an initial consultation we’ll put together a creative proposal for you, outlining our suggestions for a crack team to work on the project, an idea of the schedule and an overview of what to expect from the final video. Depending on your preferences we can work completely independently, or hand in hand with your people.
With Dragonfly your crew will be handpicked for your project – This means you’re only using people who have the relevant experience, the right motivation and the best ideas to create exactly what you’re looking for. We thrive on challenges and get really excited about solving problems, that’s why we’re always ready for a project and determined to get the most out of each idea and budget – for you, of course, and because we love what we do.
If you want your video to be effective it has to stick in the mind of your audience, it doesn’t matter if you’ve got a budget of £1k or £1m, without a good idea your film will falter and be forgotten quickly. There are plenty of professional filmmakers out there with expensive equipment and zero imagination. Luckily we have both, but we’re more excited about using the latter. It’s vital your video truly strikes a chord with your target audience.
‘The Devil’s in the (lack of) detail’
Preparation is everything. We’ll make sure we spend time getting under the skin of your company, product or organization and make sure that no detail is left unchecked. In a high quality production every last element has to be carefully considered and taken care of, a small mistake can seriously affect the impact of a video – even if the viewer has no idea why. Get it right and you’re flying, get it wrong and, well, you’re not.
‘If a tree falls in the woods…’
There’s an old philosophical question that reads: ‘If a tree falls in the woods and no-one is there to hear it, does it actually make a sound?’ We’re not sure about trees, but when it comes to your video it most definitely matters. The most creative, well produced, ingenious masterpiece of a video is exactly 0% effective if nobody sees it. We’re determined to help you get your video seen by 100% of your audience, whether you need some inside tips or a full blown video marketing campaign.