War Child

Case Study

An animated explainer video, produced to thank players of the People’s Postcode Lottery

The Work

War Child had high expectations for this video – they wanted it to help them become sector-leading in their transparency about the uses of unrestricted funding – an area of the sector that was under intense scrutiny.

Dragonfly's work with War Child

We were thrilled when War Child commissioned Dragonfly to produce a video to thank players of the People’s Postcode Lottery (PPL) for their support over the last 5 years, highlighting the impact that their support has had on the growth of the charity.

Charity videos often take a little extra care and attention in order to achieve the best results – we ensure that we go through the necessary steps every time we start a new project. We knew we needed to fully understand the subject matter in order to succinctly and clearly communicate the message, whilst also keeping the content engaging and visually effective.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch

“We have worked with Dragonfly on several large video projects,
including videos to demonstrate the pioneering research undertaken at
Imperial College. Dragonfly have always worked extremely hard to get the
projects completed within our tight deadlines, and we have always been
very impressed with their creativity.”

Imperial College
BUSINESS SCHOOL

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