---
title: "PUMA Promo Video | Dragonfly Video CAse Study"
description: "Dragonfly were invited to produce this striking promotional video for Puma. The video celebrates the huge success of Puma product placement."
url: "https://www.dragonfly.co.uk/case-studies/puma/"
type: "ItemPage"
language: "en-GB"
published: 2022-10-07
updated: 2026-09-12
site: "Dragonfly, A Video Production Company in London"
---

# Puma | Case Study

> Dragonfly were invited to produce this striking promotional video for Puma. The video celebrates the huge success of Puma product placement.

PROMOTIONAL VIDEO







## PUMA VIDEO OBJECTIVE







Create a dynamic editorial style video that demonstrates the immense reach of celebrity influence, as well as the widespread appeal of the Puma brand to audiences of all backgrounds and demographics




[PROMOTIONAL VIDEO SERVICE](https://www.dragonfly.co.uk/video-services/promotional-videos/)







Introduction





HIGH-PROFILE ENDORSEMENT






Partnering with A-list stars like Cara Delevingne, Kylie Jenner, The Weekend, and Aluna George to showcase the brand on their social media and increase visibility, credibility, and sales.





POST PRODUCTION **VIDEO EDITING**







The motion graphics in the video match Puma's brand image and showcase their products in a super exciting way. The bold, bright colours and fast moving yet sleek animations are highly attractive to Puma's young demographic. And let's not forget the high-energy dubstep track in the background, it just amps up the hype even more!




[VIDEO EDITING SERVICES](https://www.dragonfly.co.uk/video-services/video-editing-services/)







VIDEO EDITING





PROMOTING PUMA FASHION






Edgy editorial approach to showcase Pumas latest collections. It shows that Puma is always looking to push the boundaries and stay ahead of the game.





PRODUCT PLACEMENT **TELEVESION**







The video highlights the importance of using product placement in television and music videos to directly influence their target demographic.




[CORPORATE VIDEO PRODUCTION](https://www.dragonfly.co.uk/video-services/corporate-video-production/)







PUMA SPORTS





PUMA PRODUCT PLACEMENT






Not just a sports brand. They've seamlessly blended sportswear with street style to create clothing that's not only practical, but also fashion-forward. This combination appeals to a broad audience, including athletes and fashion enthusiasts alike, making Puma a trendsetter in both worlds.

FINAL VIDEO

Overall, the final video captures the energy and influence behind the Puma brand, highlighting their successful strategies to reach their target audience and maintain their position as a leader in the fashion industry.

FINAL VIDEO

**“**

CLIENT



Response





Dragonfly were wonderful to work with, they really understood the brief and exceeded our expectations with the edit.**”**









THESE BRANDS HAVE TRUSTED OUR

#### [promotional videos ads](https://www.dragonfly.co.uk/video-services/promotional-videos/)





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