---
title: "Outstanding Video Production For Planet Theta - Dragonfly"
description: "Dragonfly created an exceptional animated video for Planet Theta, from scriptwriting to the final cut, that stood out in a crowded market."
url: "https://www.dragonfly.co.uk/case-studies/planet-theta/"
type: "ItemPage"
language: "en-GB"
published: 2022-09-21
updated: 2026-09-12
site: "Dragonfly, A Video Production Company in London"
---

# Planet Theta | Video Advertising Case Study

> Dragonfly created an exceptional animated video for Planet Theta, from scriptwriting to the final cut, that stood out in a crowded market.

## PLANET THETA VIDEO OBJECTIVE







The objective was to introduce a new way of dating in the Metaverse. Our creatives focused in on how effective a matchmaker this new platform is and showcased the likelihood of a successful relationship in the real world.




[COMMERCIAL ADVERTISING](https://www.dragonfly.co.uk/video-services/commercial-video-company/)







Introduction





THE FIRST VR DATING APP


Exciting developments with virtual reality tech, inspired our client to develop a platform to enable dating in the Metaverse.





DEVELOPING THE **SCRIPT**







The commercial was designed to appeal to those who may have given up on dating apps. Our concept focused around a heart-warming story, a successful relationship which was founded in the Metaverse.




SCRIPT WRITING SERVICES







THE SCRIPT



Item





DEVELOPING THE VISUAL **Narrative**





[HAND DRAWN ANIMATION](https://www.dragonfly.co.uk/video-services/animated-video-production/hand-drawn-animation/)



The visual narrative for the commercial was first crafted on paper and mapped out by our talented storyboard artist.

Sketching out proposed scenes enabled our team to get things looking right, before heading out on location.



A cinematic quality was critical to the success of this commercial campaign.





LOCATION







Filmed on location in South Africa, the production team were able to utilise a number of beauty-spots, which provided the perfect backdrop for a love story.




[LOCATION FILMING SERVICE](https://www.dragonfly.co.uk/video-services/location-filming-services/)







LOCATION SOURCING



CREATING THE RIGHT ATMOSPHERE **Sound Design**

Music was written for this commercial. The track was composed specifically for our commercial, to ensure the music pulled heartstrings in the right direction.





TARGETTED AT A **Female** audience







Designed to appeal to a female audience, who often talk about traditional dating apps failing to deliver and being dangerous. We knew a 'success story' would appeal. This is VR matchmaking working out well.








female audience





TAKE A LOOK BEHIND THE SCENES



FINAL VIDEO

Developing a commercial for a world first is was a real privilege and the resulting video advertisement really hit the mark. Take a look at the finished video by using the player below.

Developing a commercial for a world first is was a real privilege. Take a look at the finished video.

FINAL VIDEO

**“**

CLIENT



Response





Dragonfly knocked this one out of the park! The commercial they created hit all the right notes and conjured up a perfect emotional response. **”**









THESE BRANDS HAVE TRUSTED OUR

#### [video advertising agency](https://www.dragonfly.co.uk/video-services/commercial-video-company/)





Client

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