---
title: "Natural History Museum | Explainer Video Case Study"
description: "A hand drawn animated explainer video. Created for National Insect Week and commissioned by the Natural History Museum."
url: "https://www.dragonfly.co.uk/case-studies/natural-history-museum/"
type: "ItemPage"
language: "en-GB"
published: 2022-10-03
updated: 2026-09-12
site: "Dragonfly, A Video Production Company in London"
---

# Natural History Museum | Video Case Study

> A hand drawn animated explainer video. Created for National Insect Week and commissioned by the Natural History Museum.

## ANIMATED VIDEO CASE STUDY







VIDEO **OBJECTIVE**







This animated video was created for The National History Museum, with the objective of communicating with a child audience. The objective of the video campaign was to position creepy crawlies as interesting, not intimidating




[ANIMATED VIDEO SERVICE](https://www.dragonfly.co.uk/video-services/animated-video-production/)







Introduction





THE STUDY OF INSECTS


Our team choose a style of animation selected to appeal to children. The look and feel is similar to children book illustration.





DEVELOPING **THE SCRIPT**







Our team consulted with experts at the Natural History Museum, to ensure the script was factually correct. This had to function as an 'explainer video', so needed an education value to it.




SCRIPT WRITING SERVICES







THE SCRIPT



[Character Animation](https://www.dragonfly.co.uk/video-services/animated-video-production/character-animation/)





Hand-Drawn **Insects**







This animation required genuine artistic talent and a great deal of time was invested into creating the artwork. Our animators created hand illustrated insects, which all needed to be anatomically correct.




[Hand Drawn Animation](https://www.dragonfly.co.uk/video-services/animated-video-production/hand-drawn-animation/)









MAPPING OUT THE VIDEO: **STORYBOARD**







Storyboard artwork was very important with this project. Our team consulted throughout design, to ensure our client was happy with the plan for their animated video.



FINAL VIDEO

The finished video carries just the right balance between entertainment and education. You can watch the finished video below.

The finished video carries just the right balance between entertainment and education.

**“**

CLIENT



Response





Dragonfly created an outstanding animated video for us, all beautifully hand illustrated and with real artistic merit. Totally exceeded expectation on all levels.**”**









THESE BRANDS HAVE TRUSTED OUR




#### [hand drawn animation](https://www.dragonfly.co.uk/video-services/animated-video-production/hand-drawn-animation/)





Client

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Client

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Client