# Mr Controversial | Promotional Video Case Study

Source: https://www.dragonfly.co.uk/case-studies/mr-controversial/
Published: 2022-09-13
Updated: 2026-09-08

> This promotional video made for the controversial London-based artist by Dragonfly, successfully shows the artist's profile and character thorugh his fine art.

## PROMOTIONAL VIDEO CASE STUDY



An artist profile video for the controversial London-based artist, who lives up to his creative pseudonym with outspoken works of fine art







VIDEO **OBJECTIVE**







The video had two primary objectives. Firstly to build brand awareness and raise the profile of the artist, by showcasing his process and story. The second objective was to advertise and build hype around an upcoming exhibition.




[PROMOTIONAL VIDEO SERVICE](https://www.dragonfly.co.uk/video-services/promotional-videos/)







Introduction





[LOCATION FILMING SERVICE](https://www.dragonfly.co.uk/video-services/location-filming-services/)







TAKING INSPIRATION FROM THE **ARTWORK**







The video drew inspiration from the artwork and used similar colour and design themes to stay consistent with the aesthetic of Mr Controversial.










Paintings





TALKING HEAD VIDEOS





TALKING HEAD VIDEOS


Interview lead content is a great way to add a personal touch to your brand. Explore our talking head video services.

[Talking head videos](https://www.dragonfly.co.uk/video-services/talking-head-videos/)







USING TRADITIONAL **Techniques**







Shooting footage on film stock mirrored the artists rebellion against the 'digital first' culture and supported the vintage 'pulp-fiction' art style, which has become his signature style.




[VIDEO EDITING SERVICES](https://www.dragonfly.co.uk/video-services/video-editing-services/)







techniques





B-ROLL & CUT AWAY





B-ROLL & CUT AWAY


Mr Controversial is an amatuer boxer and he references the same grit and determination you need in the boxing world, you need in the art work. We brought this passion to the video by filming some beautiful b-roll footage of him at work in the gym.

CREATIVE VIDEO PRODUCTION



FINAL VIDEO

The final video was a massive success. He grew his instagram following by 30% and sold out tickets at his exhibition.

FINAL VIDEO

**“**

CLIENT



Response





A work of art in its own right. The video Dragonfly produced very much captured the personalty of the artist and his paintings.**”**









THESE BRANDS HAVE TRUSTED OUR

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