# Morrisons Utilities | Explainer Video Case Study

Source: https://www.dragonfly.co.uk/case-studies/morrison-utilities/
Published: 2022-09-14
Updated: 2026-09-12

> Dragonfly incorporated high-end Pixar style graphics for this animated video. 3d animated character design was used for this training video.

## 3D ANIMATION: CASE STUDY







VIDEO **OBJECTIVE**







Dragonfly commissioned by Morrisons Utilities to provide a training video for their employees. We set about producing something to stand-out from the average dull training video.




[ANIMATED VIDEO SERVICE](https://www.dragonfly.co.uk/video-services/animated-video-production/)







Introduction







DEVELOPING **THE SCRIPT**









Entertainment value was important, so when it came to scripting, our scriptwriter adopted a tone of voice borrowed form the traditional instructional videos of the 1950's.




SCRIPT WRITING SERVICES







THE SCRIPT







Character **Design**












Characters were carefully designed and illustrated, so as to be relatable by the employees who would watch the video.




[Character Animation](https://www.dragonfly.co.uk/video-services/animated-video-production/character-animation/)





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FROM STORYBOARD TO **3D Animation**

Storyboard artwork was essential, in order to map out a visual narrative, as well as to design imagery ahead of animation.

[3D PRODUCTION](https://www.dragonfly.co.uk/video-services/animated-video-production/3d-production/)







DEVELOPING THE DESIGNS: **From 2d to 3d**







Characters were fist hand drawn. After client approval, the characters are then modelled in 3D on computers, then rigged, and animated.




[3D ANIMATION SERVICES](https://www.dragonfly.co.uk/video-services/animated-video-production/3d-production/)





FINAL VIDEO

Dragonfly set out to produce an animated training video with a certain quality. The resulting animation was visually engaging and it carried its message coupled with entertainment value.

FINAL VIDEO

**“**

CLIENT



Response





Dragonfly blew us away with a 3D character animation that looked like something Disney or Pixar would have created. Great job!**”**

SCOTT ROBINSON











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