Joseph Giles

Case Study

Some insight into the production of our promotional video for Joseph Giles

The Work

When faced with challenging subject matter, our team fully commit to researching and digging around the industry in question. We spent time with the team at Joseph Giles in attempt to get a feeling of who they are as a business, painting a full picture of their core messages and goals.

Dragonfly's work with Joseph Giles

Here at Dragonfly, we’ve been lucky enough to work within all sorts of weird, wonderful and unexpected industries. However, we were pretty surprised when we were asked to make a promotional video about doorknobs.
Joseph Giles are designers, manufacturers and trade suppliers of high-end hardware for doors, windows and cabinets, used all over the globe. Whilst the products on offer at Joseph Giles are of a stunningly high quality, it can’t be denied that making a video about this kind of subject matter is hard work.
We employed a number of different filming techniques to fully capture the detail of the work that takes place in the workshops, using Macro lenses to focus in on the beautiful production process involved in making the fixtures.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch