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BAE SYSTEMS

BAE SYSTEMS - Case Study

Some insight into the production of this animated video

Dragonfly’s Founder and CEO, Charlie Southall.

The Australian Navy was renewing its fleet of Frigate warships, so BAE Systems, a British defence giant came to Dragonfly, wanting a video that would sit central to a 20 billion pound bid.

The objective was to convince the Australian government that BAE’s Type 26 Global Combat Ship was the right solution for them.

This was a massive responsibility for the Dragonfly team, and one of the biggest, most important, projects we’d been a part of.

The problem we faced was that the ship hadn’t been built, so we couldn’t just go out and film it, we needed to animate it, and creating 3D photo-realistic animated footage of a warship at sea is certainly no easy task.

We required movie grade visual effects, completely avoiding the plastic-y look you can sometimes get with 3D animation.

Animating water is also extremely challenging, so we took real footage of the ocean and composited our vessel into the shot. This was Hollywood grade special effects. The ship is fast, so we wanted to show it at flank-speed on a choppy sea. We added depth of field to create a cinematic look and some snow to create atmosphere.

The ship is also equipped with a mission bay helicopter landing pad, so it was important to show its relationship with military helicopters. We wanted the video to be factually correct, so our team animated the exact helicopter, the NH-90, that the Australian armed forces use, focussing on every detail, right down to the little kangaroo emblem painted on the side.

A lot of thought went into every element; the editing style, the choice of music, even designing the perfect backdrop as the ship and the helicopter go into the sunset, portraying a job well done. Mission complete.

We are proud to say that, with Dragonfly’s help, the Type 26 Frigate design beat fierce competition to be the front runner and BAE Systems secured the contract.

Watch the finished video

Dragonfly animated the Type 26 frigate for BAE Systems, to assist them in a bid to build new warships for the Australian Government.

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